2017 Goals

Every year, I set professional and personal goals for myself. These goals give me something to strive for throughout the year. I check my progress each month to determine whether I want to revise or remove goals. Setting goals and regularly reviewing them keeps me on track and motivated.

I believe that sharing your goals keeps you accountable. In that vein, here are my goals for 2017.

Professional goals

1) Increase my income by $10,000

The extra income would allow us to continue paying down our large student loans and the mortgage on our rental property. It would also allow us to invest more. In order to achieve this goal, I need to find around $835 of additional work each month. Part of that total will come from raising my rates. I have increased rates for new clients, but not bumped up the clients I currently have. I believe this goal is absolutely achievable by the end of the year.

2) Get another local client

Ideally, I’d like to have a few local clients. I currently have one. I’d like to bump it up to 3 or 4 in 2017. I’m interested in working with organizations that are making Rockford a better place. I need to continue reaching out via referrals or cold emails to local organizations. I plan to have at least one new local client by the end of June.

3) Launch The Sturm Agency website

My professional website has been www.erinsturm.com for several years now. However, I registered The Sturm Agency as a corporation in June 2015. I’d like to have The Sturm Agency’s website live by the end of March.

4) Launch my freelancer idea

I came up with a business idea for freelancers earlier this year. I registered the domain, but haven’t gotten a website up or started promoting it. I plan on launching the beta site before the end of June.

5) Sponsor something in the community

I’d love to sponsor something in the community, whether it’s a local baseball team or a donation to our local fair. I will look into my options and plan on making a move by September.

Personal goals

1) Lose 35-40 pounds

I’m still carrying around the 35 pounds I gained when pregnant with Norah. I’d like to get back to my pre-baby weight so I can fit back into 75% of my clothing. I need to clean up my diet. I’m a sugar addict and have way too many treats throughout the week. I need to eat healthier foods and see what effects it has on my body and mind. I hope to reach my goal, or be in a better position that I currently am, by the end of the year.

2) Focus on self-care

I’d like to spend 1-2 hours each week doing something that is just for me. I’m thinking some kind of class, seminar, etc. I want to get out of the house to do it. I tried to do this last year with a knitting class, but my husband’s travel schedule kept falling on the day of the class. I need to find something more flexible or find a regular babysittter. I plan to do this in the second half of the year.

3) Spend more time with friends

I’d like to go out every 2-3 weeks with a friend. I’ve made a few new friends in the past year and I want to make sure that I’m giving those friendships a chance to grow. I’m an introvert so it’s hard for me to convince myself to go do something. I’m good at taking my daughter to kid’s activities a few times per week, but I don’t always talk to other mothers while I’m there. I know it’s good to have a social circle and I could use more friends.

4) Learn hand-lettering

I’m really interested in teaching myself how to hand-letter. Not only does it look relaxing and fun, but it could also be a side business, assuming I’m any good at it. My husband gave me a book, some fancy paper and Tombow pens for Christmas so I just need to get started.

In addition to these goals, my husband and I have some family goals in place. They include things like organizing our kitchen/main floor, creating a chore schedule, getting Norah into preschool and other summer activities, and doing an online money course together.

Goals give me a sense of purpose for my year. I know that when I channel my focus, I achieve amazing things. If you need help setting goals, read my post on SMART goals.
2017-goals

Defining and Setting SMART Goals

The beginning of the year is a great time to set goals. If you don’t have a concrete set of goals to work towards, you’ll spend all of your time fighting fires instead of making progress on your long-term objectives. To ensure your goals are achievable, you’ll need to make them SMART.

What are SMART goals?

SMART is an acronym for the characteristics of an achievable goal.

Specific

By specific, I mean precise! Your goals must be fully realized in your mind. If you aren’t totally clear on what you want your goal to be, brainstorm a list of things you’d like to accomplish in the next year. I recommend using Evernote, but a pen and paper will work too. Once you have a rough hunk of an idea, you’ll need to polish it until it’s a gemstone. Your goal shouldn’t be “grow my business,” because it’s too generic. Instead, it should be something like “grow my business 25% in three months.” We’ll iron out the time-bound and realistic aspects of goal setting later, but first, you’ll need to figure out what you specifically want to do.

Do: Make your intentions clear.

Don’t: Be afraid to make it a stretch goal (or a goal that will take serious effort to accomplish).

Measurable

Have you ever heard the saying, “If you can’t measure it, you can’t manage it?” Although there’s some criticism of this phrase, it works for goal setting. If you don’t know how your goal will be achieved, then it can’t be achieved. You won’t know once you’ve hit the stopping point. Not every goal is able to be measured numerically. For example, if you set a goal to improve your health, you may want to measure how you’re feeling on a day-to-day basis after including exercise in your routine or how well you’re sleeping at night. Don’t get too hung up on numbers, but do make sure that you can measure your success in some quantifiable way.

Do: Source your inner accountant and find out how to quantify your goal.

Don’t: Let a dollar amount drive all of your goals.

Actionable

How do you eat an elephant? One bite at a time.

Successful goals have clear actionable items, or next steps to completion. It’s pointless to set a goal that you’ll never be able to make progress on or one that’s so vague, there aren’t any obvious next steps. For example, a goal like “Feel better” doesn’t have a clear actionable associated with it. This goal could be about physical health or mental health or both. Right now, the goal as it stands is too vague to tell. If this were your goal, you should go back to the workshopping phase and make the goal more specific. However, if you knew the goal was referring to feeling better mentally, you could create some actionable next steps like booking an appointment with a therapist, meditating for five minutes each morning, or writing in a gratitude journal each evening. Once you have action items for your goal you can create To-Do lists. You should break down your action items into daily, weekly, and monthly lists. This gives you a task to do each day that brings you closer to achieving your goal.

Do: Figure out small, next steps you can take to achieve your goals.

Don’t: Attempt to do more than three things per day towards your SMART goal. You’ll burn out.

Realistic

Defining realistic is difficult. You’ll want your goals to be hard to achieve, but not impossible. You don’t want to set goals that require no effort, but you also don’t want to set goals that are so easy they don’t challenge you. Keep in mind, some goals that seemed very unrealistic to one person, like disruptive technologies, were realistic for someone else. Ultimately, only you know what is a challenging, realistic goal for yourself. You should take a personal inventory before deciding on what a realistic goal is. If you have a hard time achieving your goals then start with something a little easier to build confidence and gain forward momentum. You don’t want to overwhelm yourself by creating a list of goals that could only happen in perfect circumstances. Figure out what you’ve been able to achieve easily in the past and up that goal by 10-25%. If you can easily go to the gym once a week, strive to go six times per month.

Do: Be honest with yourself and know your weaknesses and strengths.

Don’t: Be too easy or too hard on yourself. You should be proud when you achieve your goal.

Time-Bound

Making a goal time-bound may be the most important part of setting a SMART goal. A goal without a deadline is a dream. It’s not real! It’s very easy to say, “Someday I’d like to do this,” but if you don’t set a deadline then someday will never come. Setting a deadline for your goal will motivate you even if you’re a procrastinator. Be firm with yourself, don’t push the date around or make excuses for why you couldn’t get it done on your self-imposed timeline. Treat your goal’s deadline as you would a client’s project. If you give yourself no wiggle room, you’ll find a way to complete your goal. Depending on the goal, you’ll need to determine an appropriate deadline. You’ll also want to create mini-deadlines for the Actionable items you’ve created. So, your ultimate goal may take a month to complete, but you’ll reach milestones each week.

Do: Time-block your calendar to ensure that you’ll work on your goals throughout the week.

Don’t: Rely on motivation or inspiration. The people who get things done are the ones that show up and do work regardless of how they feel.

Setting SMART goals will give you better focus and allow you to precisely track your progress. If you’ve had trouble with goal setting in the past, try setting SMART goals and see what happens!

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