I’ve previously talked about my blog writing process. After I write the post, I do a few other things before publishing it. These steps make the post into shareable content.
Find an image for the post
I got to Librestock to find an image that complements my content. For my posts on freelancing, I like to find images of offices, people working, and computers. I also like photos of nature scenes. Sometimes I include pictures of my family, but only in the parenting posts.
Create a Canva graphic
I edit the image in Canva to create a “Pinnable” image. I do this by taking a template that I made of the blog title and my website address. I change the image, add the new text and insert it into the end of the blog post.
Write social media posts
I post every new blog entry once on the Freelancing Mama Facebook page. Sometimes I share Freelancing Mama’s post on my personal Facebook page. I also tweet each post three times within the week that it was published.
Schedule the blog post
I schedule each blog post at least one day in advance, but sometimes posts are scheduled a few weeks in advance. One of my goals for 2017 is to have content scheduled at least one month in advance.
Post on Facebook group
Once the post goes live, I post my link in a variety of places. There are several freelancing and blogging groups that allow people to share their content once per week on a certain day. I take advantage of this and post my work in the threads. Usually, this results in 2-5 people sharing my content. You can find groups by searching Facebook for your topic of interest and choosing the Group tab to see what exists.
Pin my post
My next step is to pin my post. I do this by using the Pinterest Chrome add-on. I hover over the pinnable image that I include at the end of my posts and then add my blog. I have a Pinterest board for the Freelancing Mama’s posts. I typically add more to the description field before saving the pin.
Repost on Medium*
Medium is another blogging platform. My husband primarily uses it for his writing. I read Medium articles every day, but only post some of my work there. One reason for this is that I don’t want to negatively affect my website’s SEO rankings. Duplicate content can lower your ranking. The second reason is that I want to keep a consistent image on that site as a social media marketer / freelancer. On my own blog, I also write about parenting and being a stay-at-home mother.
I’m a relatively new blogger and don’t do this as a career so this is a basic list of resources. As I learn new things, I’ll continue to add to this procedure.