There is no sweeter word in the freelancing mama’s vocabulary than ‘naptime’ except for bedtime. Naptime can be a chance to get between 30 minutes to 2 hours of concentrated work done (or not, it’s up to you). Most days I buckle down and work during my daughter’s naps, but other days I take some time to recharge.
Here are ten things you can do for your small business while your child naps.
1) Update your social media sites
Are you posting regularly on your social media sites? You should be! According to a 2014 study, 62% of people check Facebook to find out more about a small business. If your page is infrequently updated your business may appear unprofessional or closed down. Try to post at least twice a week with a mix of other people’s content and your own – a 60/40 split is a good rule of thumb.
2) Write a blog post
Blog writing keeps your site fresh and your Google ranking high. Make sure to use keywords to describe your services like copywriting, blogging, social media management, virtual assistance, or whatever it is you do. Blog posts don’t need to be long, around 500 words is good. Aim to post something new at least once per week on your site, more often if you can swing it.
3) Brainstorm ideas
How often do you sit in silence with a pen and paper or a blank Word document and brainstorm ideas for your business? Try to make some time to do this once per week. You never know what ideas will emerge when you let your brain have time to imagine.
4) Ask for recommendations or reviews
Take a minute to email a past or current client asking for a recommendation or review. Make sure you ask specific questions like:
- “How has working with me benefited your business?”
- “Can you describe a situation where my work had a positive impact on your day?”
- “Would you recommend my services to a friend? Why?”
Questions like these give your client a framework to think about your services. Your client is more likely to respond to specific questions than a general request to ‘review you.’ Bonus points- set up your questions as a Google form that you can easily send to clients after work is complete and keep track of the responses in one place.
5) Read something inspirational
Reading positive news or inspirational business stories can have a lasting positive effect on your mind. Spending only five to ten minutes reading can reduce stress which increases compassion and unlocks creativity. Plus, you never know where your next great idea is going to come from so keep your eyes peeled for inspiration.
6) Google yourself
What’s showing up when you Google yourself? Make sure your internet presence reflects who you are and what you want people to know about you. Consider which accounts you should make private and which you want viewable to the public. Most clients are going to Google you before working with you so you want to know what they’re seeing.
7) Set up a LinkedIn page for your business
Your business should have a LinkedIn page that lists your industry, website, and contact information. Take ten minutes to set up your page so you’re searchable on the platform. How frequently you update the page will depend on your social media strategy.
8) Set up a Google+ page for your business
Even though the fate of Google+ is constantly being discussed, it’s still helpful to have a page for your business. Google prioritizes Google+ on search results so as long as the platform is still kicking, you should take 10 minutes to create a page and build your online presence. Again, how often you update will depend on your social media strategy.
9) Join a Facebook group
Facebook groups in your area of expertise, or ones for freelancers in general, can be some of your greatest resources. They are full of other small business owners who are doing the same thing you are. You can ask for advice and even get some work. If you’re not a member, join the Freelance to Freedom group right now!
10) Reach out to a mentor or peer
How often do you communicate your goals with someone else? It can be hard to find a one-on-one mentor, so consider a peer mentorship or mastermind group. You could also find an accountability buddy to share your weekly goals with. Reach out and message someone about how you’re doing and ask them to share the same. Just like receiving snail mail, getting a heartfelt email can be a rare occurrence that can make someone’s day.