How To Choose The Right Client For You

During your freelancing career, you’ll work with many different clients. The great thing about this is you get to choose your clients! In a lot of ways, choosing a client is like choosing a friend or significant other. An ideal match should bring together two people with a shared interest in success, similar working styles, and equal amounts of trust on both sides. Ultimately, your goal should be maintaining long-term relationships with your clients. After all, good clients can be hard to find.

What Type of Client Are You Looking For?

Your working preferences should point you towards your ideal client. If you want to hold traditional 9-5 hours then working with a night owl entrepreneur may not make sense. If you want to work at any time of day then a CEO at a Fortune 500 may not be the best fit. In addition, it depends on the type of freelancing work you’re doing. If you’re a virtual assistant, you may need to have regular check-ins and be available all day on email; this may not be the case for a website designer.

Other facets to consider are a client’s communication and management styles. Some clients are hands-off while others are micromanagers. Some want to speak daily while others prefer shooting off weekly emails. Being aware of your preferences can help you find your ideal clients.

I don’t like talking on the phone. I can do it, and I have a professional and friendly demeanor that would not tip anyone off to the fact that I don’t like phone conversations, but being on the phone is my not favorite thing to do. Adding a loud toddler to the mix has only furthered my dislike. I express myself more clearly and succinctly in writing and I like having a paper trail that I can look back on and double check for accuracy and completion. Regular phone calls are not a deal breaker, but they are something I’d consider a “con” when choosing a client.

Finding Your Best Client Fit

There’s something special about finding the right client; someone who just gets you. You don’t have to worry that an email came off too brusque or that the client didn’t think your joke was funny. People that don’t make you feel like you have to be “on” are good fits for clients.

However, you are still running a business and delivering a service so you don’t want to be too casual. You’re not doing a favor for a friend, you’re being paid for your services and that deserves a certain level of professionalism.

My ideal client is tech-savvy and wants to communicate primarily over email, text, or messaging service. I prefer someone who can give me orders then trust that I’ll have the vision to carry them through. I prefer an easy-going personality and don’t like clients who try to make their urgency my emergency. I’ve found my best clients from a variety of sources.

When you’re choosing clients, two things are important to keep in mind.

Know Your Interests

If I have no interest in agriculture then I’m probably not going to look for a client who runs a family farm or sells pesticide. Although I’m confident that I could research the industry and gain a working knowledge over time, I would find absolutely no joy in it.

Time flies when you’re doing things that interest you. You should look for clients that are working in fields or industries that you feel a connection to. It’s tempting to grab whatever clients you can get when you’re just starting out, but that strategy will ultimately cost you time (and money!). If you have to do a lot of background work before you start the part of your job that you get paid to do, you’re going to make very little or even lose money. For example, if you need to research trends in industry X to write a blog post, because you have no familiarity with the industry, it may take three hours to pull together a few reputable references. A person who is already interested in the industry may be able to get their sources within 15 minutes. This could be the difference between making $100 per hour or $10.

Know Your Deal Breakers

Do you hate when people are late? Are you allergic to small talk? Knowing your deal breakers will give you a better sense of who your clients should be. Even when you work for yourself, you still have to work with and for other people. If you can’t get along or see eye-to-eye, you won’t be able to achieve your goals. Don’t waste precious time trying to force a relationship with a mismatched client. There is a client out there for everyone and you cannot be the best person for every job. If you keep your standards high, your profits will be too.

Clients are the lifeblood of your business. Although you can’t please everyone all the time, you have a much better chance of keeping clients and making them happy if you only work with people who are a good match. Take your time vetting potential clients before starting work together. You may not earn as much as someone who takes every client, but not having to work with difficult people is one of the greatest perks of being a freelancer and you can’t put a price on that.

The Five Best Places I’ve Found Freelancing Jobs

Finding freelancing jobs can be tough. You have to watch out for spammy Craigslist postings and sites that want you to pay to see available work. You may think you need to spend money before you can make money. You don’t need to do that! There are many reputable sites where you can find freelancing jobs at no cost to you.

Throughout my freelancing career, I’ve had great luck finding jobs from these five resources:

1) Upwork (formerly oDesk and Elance)

Upwork touts themselves as “the premier platform for top companies to hire and work with the world’s most talented independent professionals.” They have over 10M registered coders, writers, marketers, designers, developers and other freelancers using their platform. The best thing about Upwork is that it’s extremely easy to use; fill out your profile and you can start pitching for jobs immediately. The downside is that there is a lot of competition. Most jobs have 20+ applicants and some will underbid to get the job. Pitching for a job requires Connects, usually 1-5 per job. With a free account, you will get 60 connects per month, but if that’s not enough, you can upgrade to 70 for $10 per month.

Upwork is where I connected with my first paying freelancing job. It was a blog writing gig that eventually included social media management duties for a Twitter account. I made about $200 from this platform. I occasionally check for jobs, but as I’ve gained experience and raised my rates, I’ve found that the average price per job is too low. However, this is a great place for a new freelancer to start building their portfolio. Keep in mind, you may need to sacrifice pay for experience at first.

Cost: Free to use, but Upwork takes a 10% fee

2) CloudPeeps

CloudPeeps is made up of “world’s top marketing, content, social media and community pros.” CloudPeeps is more exclusive with only ~1000 freelancers working in the platform. This means the jobs are easier to secure, but the competition is stiff. There are many well-known internet marketers, community managers, and PR pros working on the platform. CloudPeeps is more than a job posting site, it’s also a community of creative professionals who assist and support each other.

CloudPeeps was my launchpad into freelancing. I joined the community in October 2014 and soon had three clients under my belt. In 2015, I was named one of the top 10 most successful Peeps of the year. I have made around $20,000 from jobs on the platform in the past 18 months.

Cost: Free to use, but CloudPeeps takes a 15% fee for a CP-hosted job, and a 5% fee to manage your own clients using the platform

3) Indeed

Indeed is the Google for job postings. I’ve set up two searches that are automatically sent to my email each day. One search is for “remote, freelance, writing, blogging, marketing, and social media” and the other is for any job in my local area.

I have a local search in place because it gives me an idea of companies that are growing and looking to hire in my area. These companies may need the marketing services that I offer. If I come across these postings, I occasionally send out a cold email introducing myself as a local marketing professional and detailing my services.

I’ve secured one local client from Indeed searches and applied for several remote part-time positions. I’ve made around $5,000 from jobs found on Indeed.

Cost: Free to use, no fees

4) LinkedIn

LinkedIn is the most popular business networking site and the best place to have your online resume. Keeping your LinkedIn profile up-to-date can be a great way to get jobs. I’ve been approached several times by local businesses asking if I’d like to collaborate. I credit that to the fact that my profile is complete and up-to-date. Make sure you note that you’re a freelancer and what your skills are. As you build your portfolio, be sure to add links to your best work in the experience section.

I’ve made about $400 on jobs that originated from connections on LinkedIn.

Cost: Free to use, no fees

5) Social Media (Twitter and Facebook)

Having a regularly updated social media presence is so important for any business. People will search social media, especially if you are touting yourself as a marketer, to see if you ‘walk the talk’. My personal social sharing formula is 75% other people’s content, 25% my own. You don’t want your social feeds to be too self-promotional; that can be off-putting. Share things that resonate with you – did you love the message of someone’s article, do think other people should read it? Position yourself as a lifelong learner by commenting on current issues and news stories in your area of expertise. Remember to tag writers and publications when you share their content. It can be helpful to use hashtags to draw attention to your post, but more than two per post is excessive.

I haven’t made any money through social media yet, but I have been offered opportunities (guest blog posts and connections to people in my field), that may lead to jobs in the future.

Cost: Free to use, no fees

Special Mention

Problogger

Problogger is a board for blog writing jobs. I’ve pitched, but never been hired through this platform. I frequently check the site and there are always high-paying jobs listed. This is a place that you should check out if you’re looking to build your writing portfolio.

Cost: Free to use, no fees

Other resources for finding freelancing jobs

There are many more resources to find freelancing jobs that I have not tried yet. I’ve compiled some helpful articles with more extensive lists below:

15 Best Freelance Websites to Find Jobs via Entrepreneur
25 Top Sites for Finding the Freelancing Job You Want via Skillcrush
71 Great Website to Find Freelance Jobs via Freshbooks