How To Choose The Right Client For You

During your freelancing career, you’ll work with many different clients. The great thing about this is you get to choose your clients! In a lot of ways, choosing a client is like choosing a friend or significant other. An ideal match should bring together two people with a shared interest in success, similar working styles, and equal amounts of trust on both sides. Ultimately, your goal should be maintaining long-term relationships with your clients. After all, good clients can be hard to find.

What Type of Client Are You Looking For?

Your working preferences should point you towards your ideal client. If you want to hold traditional 9-5 hours then working with a night owl entrepreneur may not make sense. If you want to work at any time of day then a CEO at a Fortune 500 may not be the best fit. In addition, it depends on the type of freelancing work you’re doing. If you’re a virtual assistant, you may need to have regular check-ins and be available all day on email; this may not be the case for a website designer.

Other facets to consider are a client’s communication and management styles. Some clients are hands-off while others are micromanagers. Some want to speak daily while others prefer shooting off weekly emails. Being aware of your preferences can help you find your ideal clients.

I don’t like talking on the phone. I can do it, and I have a professional and friendly demeanor that would not tip anyone off to the fact that I don’t like phone conversations, but being on the phone is my not favorite thing to do. Adding a loud toddler to the mix has only furthered my dislike. I express myself more clearly and succinctly in writing and I like having a paper trail that I can look back on and double check for accuracy and completion. Regular phone calls are not a deal breaker, but they are something I’d consider a “con” when choosing a client.

Finding Your Best Client Fit

There’s something special about finding the right client; someone who just gets you. You don’t have to worry that an email came off too brusque or that the client didn’t think your joke was funny. People that don’t make you feel like you have to be “on” are good fits for clients.

However, you are still running a business and delivering a service so you don’t want to be too casual. You’re not doing a favor for a friend, you’re being paid for your services and that deserves a certain level of professionalism.

My ideal client is tech-savvy and wants to communicate primarily over email, text, or messaging service. I prefer someone who can give me orders then trust that I’ll have the vision to carry them through. I prefer an easy-going personality and don’t like clients who try to make their urgency my emergency. I’ve found my best clients from a variety of sources.

When you’re choosing clients, two things are important to keep in mind.

Know Your Interests

If I have no interest in agriculture then I’m probably not going to look for a client who runs a family farm or sells pesticide. Although I’m confident that I could research the industry and gain a working knowledge over time, I would find absolutely no joy in it.

Time flies when you’re doing things that interest you. You should look for clients that are working in fields or industries that you feel a connection to. It’s tempting to grab whatever clients you can get when you’re just starting out, but that strategy will ultimately cost you time (and money!). If you have to do a lot of background work before you start the part of your job that you get paid to do, you’re going to make very little or even lose money. For example, if you need to research trends in industry X to write a blog post, because you have no familiarity with the industry, it may take three hours to pull together a few reputable references. A person who is already interested in the industry may be able to get their sources within 15 minutes. This could be the difference between making $100 per hour or $10.

Know Your Deal Breakers

Do you hate when people are late? Are you allergic to small talk? Knowing your deal breakers will give you a better sense of who your clients should be. Even when you work for yourself, you still have to work with and for other people. If you can’t get along or see eye-to-eye, you won’t be able to achieve your goals. Don’t waste precious time trying to force a relationship with a mismatched client. There is a client out there for everyone and you cannot be the best person for every job. If you keep your standards high, your profits will be too.

Clients are the lifeblood of your business. Although you can’t please everyone all the time, you have a much better chance of keeping clients and making them happy if you only work with people who are a good match. Take your time vetting potential clients before starting work together. You may not earn as much as someone who takes every client, but not having to work with difficult people is one of the greatest perks of being a freelancer and you can’t put a price on that.

Which Bird Are You: Lark, Owl, or Hummingbird?

Your brain works at an optimum level at some point during the day, categorizing you as either a lark, owl, or hummingbird. The main difference between the bird types are when they feel energized to work. Larks are raring to go from the moment their eyes open in the morning. Owls feel their creative juice flowing when the sun goes down. Hummingbirds are ready for action at any time of the day. Figuring out which type of bird you are will improve your productivity. At different times in my life, I’ve been each type.

Owl in College

In college, I was a night owl. I had classes throughout the day and worked two jobs. The only time I had left for homework was either very early in the morning or after my shift ended at 10 pm. I never liked getting up early, so I did my work at night and went to sleep around 3 or 4 am. This schedule was hard on me physically and mentally. I got sick more frequently than usual and didn’t feel like anything was my “best work”. I often thought I would have enjoyed the material more if I’d had more time. After college, I learned I didn’t need more time, but that I needed to work at a different time.

Lark in the Office

In my corporate position, I started work at 8:30 am each day. I felt most productive from around 9 am – 12 pm. I developed the routine of doing my most creative work, a newsletter and website content, first thing in the morning. I quickly figured out that after lunch, I was more easily distracted. The room was louder, people were chattier, and I found it harder to concentrate. As my attention span waned, I’d work on things that required less brain power like copying & pasting information and answering emails.

Hummingbird at Home

Working from home, I’ve had to adopt a more flexible schedule which has transformed me into a hummingbird. I’m able to work whenever I have the time and usually feel just as creative and motivated at 6 am as I do at 1 pm.

On weekdays, I work before my daughter wakes up. I get up around 5:45 each day and work until Norah wakes sometime around 8. Since I typically have more than two hours of things to do each day, I use her afternoon nap as another working session. Norah consistently naps from 12 – 1:30 each day. Sometimes, she sleeps in, or takes a supersized nap, and I get a ton done; other times she’s up at 6 am and I have to adjust my schedule and my expectations for the day. I also work in the evenings while my husband does the nighttime routine and on weekends. For the most part, I feel sharp and inspired throughout the day with my only major energy dip occurring around 2 – 3 pm. A soda usually fixes the problem!

I prefer to do my creative writing, like this blog, in the early mornings. My ideas flow more freely and my concentration level is at its peak. I play ambient music like Soundrown or Brain.fm while I write. I leave administrative work for the afternoon and return to creative work at night. I use the time when I’m mentally depleted to get things done around the house, return calls and texts, and schedule social media posts.

If you told me in college that I’d be intentionally waking up before 6 am to work, I would have laughed hysterically at you. Had you told me even two years ago, I would have scoffed. However, necessity is the mother of invention. When you have to do something, you find yourself more willing to do it, and even growing to like it, as time goes on.

If you need to transition from one type of bird to another, how should you go about rewiring your brain? Here are some tips that have helped me make the transition.

Make a Tiny Change

One of the best ways to change your routine is to incorporate small changes in your daily life. BJ Fogg offers free week-long email programs on adding tiny habits to your life. I used his system to start each day with a positive affirmation and to make flossing a habit. BJ suggests that you create new habits that connect to existing habits. This can help you slowly put together a routine that moves you from one type of bird to another.

Create a Morning or Evening Routine

It can be helpful to add a five minute morning routine to the beginning of your days. A morning routine can be as simple as brushing your teeth, making coffee, and spending five minutes listing your goals for the day or it can be a 15 step process; it’s up to you. My morning routine varies, but I like to start with a short meditation session, have my first of two coffees, read blogs and the Medium digest, then work on personal writings for at least 20 minutes.

An evening routine for winding down and getting ready for bed is also a good idea no matter what type of bird you are. Many studies have shown that blue light is terrible for sleep. My husband and I both use f.lux on our devices. We also try to spend 10-20 minutes reading (paper books) in bed before turning out the lights. This helps me decompress and make steady progress towards my reading goals for the year.

Go With Your Strengths

Ultimately, you should go with your strengths. It’s always easier to do what feels natural and make small, gradual changes. Organize your day so that your most creative work is done at the time when you are at peak performance. Time blocking your schedule on Google calendar is a good way of managing your day. Save your administrative tasks, busy work, and email responses for points in the day when you feel less sharp.

Whether you are in a traditional career path or are a freelancer, discovering your bird type and doing your most important work when you are in the zone will make a huge difference to your success. Figuring out when you should work will improve the quality of your work and increase the enjoyment you get from it.