This August was my second anniversary of working from home. I left my job as an Information Specialist in a biotechnology company’s corporate library in 2014 after the birth of my daughter and began working at Zirtual as a virtual assistant. After six months there, I left to start my own marketing company. Now I mostly work as a marketing specialist, but I also do some virtual assistant work and contract work with my former biotechnology employer.
I’ve learned a lot while working from home. Some days are great and others are not, but I could say the same thing about a traditional job. Here are the most important things I’ve learned from working from home for the past two years.
Organization is king
In my previous job, I was used to having systems in place. We had a metric board where we kept track of weekly projects and a daily stand-up meeting to discuss outstanding work. I took those skills to my own business and set up schedules and an organization system.
I track all of my projects in Wunderlist and Asana. Most of my clients are in Wunderlist. When someone assigns me a task, I add it to their list with the agreed upon deadline. Personal work, like this blog and The Sturm Agency website, is in Asana. I like both platforms for different reasons. Wunderlist is perfect for client’s work because it’s simple and easy to use. However, I also love Asana’s interface and prefer to keep my personal work organized there.
I timeblock my Google calendar. My calendar is blocked off during my working hours (6-9 am, 12-2 pm, 7-9 pm, and some time on the weekends). Each day I check my client’s requests and work on them for roughly one hour per day except for a client who has a time-based agreement with me. Timeblocking allows me to check in with each client Monday through Friday. Having things set up this way ensures that I never neglect a client for a few days and come back to missed projects or admin tasks. Sometimes the client won’t have anything for me to to do so I’ll move on to the next person. I started this system when I was working full time at Zirtual and managing 8-10 clients. I don’t have that many clients anymore, but the system still works.
I write a daily to-do list in my notebook each day. Every morning I go into Wunderlist and Asana, check which tasks I need to get done that day, and write a to-do list in a paper notebook. I like doing this because crossing things off a list gives me a sense of satisfaction that clicking a button doesn’t. I only write down the five or six most important tasks for the day. I can’t get more than that done on a given day and seeing a 20+ item list stresses me out.
I check what I accomplished and what’s outstanding each evening. Before I go to bed, I check what needs to be done the next day and review the list of things I accomplished that day. Before doing this, I was having a hard time falling asleep because I was running through my to-do list over and over in my mind. Reading a list of my daily achievements makes me feel like I accomplished something even on my worst days. This five-minute routine has helped me fall asleep more quickly.
I track all of my time in 17hats and Toggl. For clients that I invoice, I use 17hats. For everyone else, I track in Toggl. I even track the time I spend writing this blog. It helps because I have a visual guide that I can review at the end of the week.
Take a day off
During my first year freelancing, I worked seven days a week. I still have not taken a proper vacation where I stop client work for a week.
That said, I need to have one day off per week that does not involve doing work for anyone else. That doesn’t mean I don’t work on my personal projects, set up my social media feeds or write blogs, it just means that I don’t work on anyone else’s stuff. Every night, it’s my goal to stop computer work an hour before I go to bed so I can read books and relax.
Typically, I don’t work on Saturdays at all. We spend time together as a family during the day. In the evening, my husband and I rent a movie or watch one of our shows.
Your word is gold
Some people have a negative perception of freelancers or those who work from home. They think that remote workers are spending their days watching TV and napping. There’s even a Kraft Macaroni and Cheese commercial which mentions “working from home fakers.” Unfortunately, I’ve found that there are some freelancers who are flaky and unreachable. I’ve had to work with some web designers who took 3-4 emails about the same topic before they’d respond. I recently had another marketing specialist completely blow me off after hiring me to do some work.
I do what I say I’m going to do. I work hard to make sure that I meet all deadlines and deliver what I’ve promised. One of the biggest keys to doing that is setting realistic deadlines. I try not to let other people set deadlines for me.
I’m completely open about working at home with my daughter, but I want clients to forget that I’m also taking care of a child. I strive to be so responsive and consistent that it seems like freelancing is the only thing I’m doing.
Choose the right clients
One of the best things about being a freelancer is that I can choose my own clients. I try to find people that I believe I can help. I find people whose business sounds interesting to me or whose mission and vision I agree with. I like to work in areas where I already have some knowledge.
I like working with other small business owners, entrepreneurs, and freelancers.
That’s also why working with nonprofits is so important to me. I want to spread their message and make sure the community is aware of the good things they are doing. We need more positivity in our lives especially where I live in Rockford, Illinois which was ranked the 3rd most miserable place to live in the United States.
My ideal client is someone who is organized and realistic. I need someone who has a clear vision for what they want me to do. I also appreciate people who are quick to say thank you and slow to criticize.
I have blessings on blessings; there is no hint of sarcasm when I say that. I think some of my success has to do with the fact that I am so grateful to be able to do this. I don’t personally know anyone else doing something like this. I know a few people with their own businesses, but they are brick and mortar operations or businesses selling actual goods (photos, invites, etc.) I live in a small town and the idea of “working on the internet” is not commonplace.
Many days I’m amazed that I’ve come this far and am so appreciative of my clients. I have the attitude of I get to do this instead of I have to do this.