Mama’s Favorites: This Week’s Best Content (Week of 9/19/16)

This is a weekly collection of content that I found valuable, interesting, entertaining – or all three! Topics mostly center on freelancing, marketing, and parenting with occasional wild cards thrown in. If you like what I’m sharing, follow me on Twitter for more content suggestions.

Freelancing

One of my favorite writers, Jeff Goins, shares eight steps you need to take to write a book. These suggestions were helpful for the ebook on virtual assistance I’m writing now. If you have any desire to write a book, check this out.

Jeff Hoffman thinks that freelancers shouldn’t create a niche. I agree! I have an article in the works for November about being a generalist.

Robert Williams says getting hired as a freelancer comes down to trust. He has some great suggestions on how to appear more trustworthy on your website. I love his idea about including more testimonials!

Marketing

It’s the season of trend pieces like this one on 10 social media marketing trends for 2017. Jeff Bullas talks about the rise of live streaming video, chatbots, and more. One of my favorite things about fall is reading the predictions for next year.

Lindsey at Six Leaf Design has five simple tips to keep in mind while designing a logo. Her suggestions are spot on and her logos are fantastic.

Influencer marketing continues to gain traction in the online space. John Bohan talks about how to ensure your campaign is successful.

Parenting

Nicole Miller from Buffer talks about being the first person who had a baby while working there. She’s very honest about the changes in her career since her baby arrived. It’s so great to see a piece from the perspective of a work-at-home mom because our voices are not heard often enough!

Getting dirty, exploring things and getting scraped up was part of my childhood. A playground in NYC tries to get back to a simpler time…before helicopter parents.

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